Beer Miles are changing

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One of the most common questions we get asked is "Can I use my online Beer Miles in store?" or vice versa. At long last, we’ve finally found an app that lets us bring our in-store Beer Miles and online rewards loyalty programmes together - hurrah! This new all-inclusive Beer Miles means you can earn the same points and redeem the same rewards whether you're shopping online or in our Peckham and Deptford shops.

What's changing for me in-store?
New Beer Miles will be a bit more sophisticated than the old system. You’ll now get access to all the bonus rewards that online shoppers have been able to enjoy, such as birthday bonuses, extra points for referring friends etc, and we’re also introducing VIP tiers, all of which means you can earn more points - and rewards - more quickly.

Rather than being able to cash in your Beer Miles on every purchase as you currently can choose to, you’ll save up for a wide range of cashback rewards and discounts. The first reward level kicks in at just £50 spent and gives you the equivalent cashback to what you currently earn in-store, and they increase in value from there.

Your current Beer Miles balance will be automatically synced to the new Beer Miles at the exact same level - for instance, if your current Beer Miles balance is £1, this will convert to 50 new Beer Miles. We can tell you at the till how many Beer Miles you have and how far away you are from your next reward; you can also view them by clicking through on your points notification emails and, if you have an online account, you’ll be able to view them at shop.hopburnsblack.co.uk. If you've earned enough for a reward, you can choose whether to redeem it or keep on saving for the next reward.

What's changing for me online?
You'll earn points at the same rate you always have online - 1 point for every £1 spent - and you’ll share the same new range of rewards as our in-store customers. This does mean some of the current online rewards will no longer be available as we bring the two programmes in line with each other, but we'll be introducing a number of new rewards, plus exciting new ways to gain even more rewards with VIP tiers.

You’ll be able to see your balance online at shop.hopburnsblack.co.uk or you can view them by clicking through on your points notification emails. If you've earned enough for a reward, you can choose whether to redeem it or keep on saving for the next reward.

When do the systems change over?
Monday October 14th. Until then, you’re free to cash in your points under the old in-store and/or online systems if you wish, or hold on to them and use them on the new range of rewards.


NEW BEER MILES (kicks in Monday 14th October)

Earn 1 Beer Mile for every pound spent (excluding VAT and shipping)
Earn extra points by completing your profile, referring friends, following us on Twitter and Instagram
Receive 25 bonus points on your birthday

Rewards:
50 points - £1 off your next purchase
200 points - £5 off your next purchase
500 points - 15% discount on any purchase
1000 points - £100 off your next purchase over £250 OR a 30% discount on any purchase

VIP Tiers

DIPA members
Customers who have spent more than £250 in the past 12 months receive special reward offers twice a year, including one-off discount codes and free product offers.

TIPA members
Customers who have spent more than £1000 in the past 12 months receive special reward offers six times a year, including one-off discount codes and free product offers.

If you have any questions, please drop us a line at info@hopburnsblack.co.uk, or talk to a member of the team in store.