What to drink on World Salami Day

Beer is ace, but it’s even better when accompanied by some perfectly paired food. Behind our counter (and on our online shop) you’ll always find the full range of craft meat snacks from Serious Pig.

Like many of the best ideas, Serious Pig was dreamed up over a beer and the Serious Pig range (all made from high-welfare, outdoor-bred British pork) continues to be the ideal accompaniment to a brew.

In honour of World Salami Day today (yes, this is actually a thing), we decided to don our tasting robes and get a bit serious ourselves to find the perfect matches for Serious Pig’s two delicious salamis. We’ve even bundled them up into a special snack pack - head here to get both Serious Pig salamis and four perfectly matched beers at a great price.

Snacking Salami Classic does what it says on the tin - a classic, lightly spiced pork salami with a lingering peppery kick. Try it with:

  • A toasty black IPA, such as Beavertown’s marvellous Black Betty (bam-ba-lam). The dark malt provides a touch of roastiness without dialling up the bitterness, and a touch of aniseed works amazingly alongside the salami spices.
  • A gueuze, a funky Belgian sour beer. Boon Gueuze is a classic of this style, or go top shelf with Gueuze Tilquin (available in-store only).
  • A Belgian-style tripel - the smooth, mildly spicy taste of a tripel is a godsend for food. We love Moa St Joseph’s Tripel from New Zealand, a complex drop with caramel and banana esters.
  • A coffee porter or stout. Buxton and Stillwater have just released their latest collaboration, the incredible Subluminal Imperial Stout with Coffee, which is one to reward yourself with.

Snacking Salami Chilli and Paprika steps it up a little, with delicious garlic flavours, smoky paprika and a stronger hit of chilli. The additional spices means it can hold its own with even bolder beer styles. Try it with:

  • A West Coast-style IPA. Magic Rock Cannonball brings together big, resinous US hops with a beautifully balanced malt bill.
  • A doppelbock, an extra-strong German lager with big malty sweetness. With Oktoberfest coming up, you’ll find more of these styles appearing in bars and bottle shops. Look out for Ratebeer’s best doppelbock on the planet, Ayinger Celebrator, while stocks last. It's hitting the shop this week.
  • A spicy saison. Saison Dupont from Belgium is crisp, dry, fruity and peppery, and is the saison to which all other saisons aspire.
  • A rye IPA. Beavertown 8 Ball is a great example of the style - it doesn’t skimp on the hops but boosts the malt sweetness, with the addition of rye giving a lovely earthiness which works perfectly with the spice of the salami.